Is AI transforming digital marketing?
July 16, 2018
Why Video Commerce matters?
July 30, 2018

Why Video in your E-mail Marketing?

No other marketing means can communicate as effectively and quickly as a video. Hence, using video in your email marketing brings in a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.

Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.

There is one little thing…

Sending video in email is still a tricky business even though marketers have been trying since the late 1990s. It seems fairly obvious that video email marketing is the future – so we might as well get used to it now!

If effectively planned and managed, video email marketing can be a powerful tool for tapping the growing Internet audience. Let’s go over how to do video email marketing effectively and learn how to embed video into your email message!

The Benefits of Video Email Marketing

Video emails stand out from other email communication. The advantage of sending video emails is that it hooks the viewers and speeds engagement with them. Below are additional benefits of video email marketing:

Gets Across Easily – Videos are significant for your marketing plans as they draw the attention of viewers. Subscribers find them more interesting and active in comparison to plain text. Therefore, a video email is likely to make more impact on viewers.

Time Saving – Video emailing saves the time of both senders and receivers. It gives information on a product or service in less time and makes complex subjects easy to understand.

Penetrating Marketing Tool – Videos can go viral quickly and have an impressive way of saying things and delivering messages. Viewers respond more positively to a product after watching its video.

SEO Rejoice – The super benefit of video email marketing is improved Google search ranking. We all know an online video can become popular and draw more attention. It can lead to more sharing on social media and, therefore, more of a boost to the brand.

Getting Started

So why do you wait ,get started with your video for email marketing with us at www.doodlemango.com

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *