Having an animated explainer video not only helps you in spread the word about your company in an engaging way, it also works as a powerful tool for promoting and selling your product or service.
Watching a good animated marketing video can make your visitors feel compelled to buy your product or service.
Now, these are 5 reasons that explain why explainer videos have the best return on investment.
1. They upgrade conversion rates
Conversions are the ideal goal of any marketing campaign.
Do you know that 73% of Audiences are more likely to buy a product if they saw an explainer video first?
So why not leverage the potential to drive more sales?
A right explainer video will combine dedicated target insights, narratives, and characters for optimum results.
2.They are Substantial for Recovering from ads
If your website is facing a high bounce rate, it probably means your SEM efforts are not doing well. Users are visiting your site because they clicked on your advertisements, but are not staying.
As videos include motion, graphics, and audio, they are an awesome engagement tool to provide entry points to any branded channel. The longer and interactive site visits account for lower a bounce rates, which means users will be actually engaging with your content.
3. They raise influential branding
Custom illustration and animation always provide users with something as unique as only your brand can offer.
In a personalized explainer video, you can choose your color palettes, create characters that your audience can feel identified with and tell your story with a customized script. This not only shows your audience better about how you can help them but eventually turns your potential customers into faithful brand ambassadors.
4. They inevitably deliver the perfect pitch
Besides being candidly engaging, you can publish your explainer videos on the website, post them on social networks, embed them in your marketing email and even use them for a sales presentation.
5. You Can Evaluate Your Success
The analytics provided by your video is more valuable for your business. It provides you more insights on your audience and gives you in-depth marketing knowledge.
Video statistics enable you to track your audience’s engagement, since you can find out which are the most viewed segments of your video and which are the most ignored, among other assets.
These are just five reasons that explain how these marketing videos have the best ROI. We hope you find this information very useful to make improvements on your video marketing efforts.