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Show, don’t tell: How Video is ruling digital marketing?

The video is taking over the marketing world. It’s proven to be effective as an average user spends 88% more time on the website with videos and approximately one-third of all online activities centers on watching videos. Videos will account for 80% of all internet traffic, up from 64%.

 “Visual Naturally”

Online videos have become a crucial part of sales and marketing programs. The video is growing and will only get bigger because people are visual by nature. Videos convey an enormous amount of information quickly, concisely and in a fun way that is easily measurable.

“Attention Seizing”

As an individual we ourselves love videos! Don’t we? It’s fair to assume that they will spend even more time watching and get engaged with videos in the future. Organizations understand that the videos grab the audience attention and engage them more than texts! For instance, a webpage where both videos and texts are available, 92% of people would rather use video to learn about the product and services.  It creates emotional connections via visuals and sound effects. Video marketing is widely used as a medium to meet consumer demands personalized and delivers an outstanding experience.

“Brand Recall”

80% of viewers remember a video they watched last month. Since videos are highly visual, it’s easier for users to remember it as compared to text-based content, and thus the brand gets registered in the user’s mind.

“Explains Everything”

Video content allows better retention and has higher share rate as compared to any other form. Videos can bring in any concepts live! Videos became a perfect blend of entertainment, nostalgia, and simplicity

 “Higher Entertainment”

The video is often cited as a tool that helps drive various areas of business performance. It’s probably unsurprising, but videos seem to add tremendous value to our personal experience as consumers. The advantage of video as a platform for advertisement. Videos will be victorious in the coming years.

In short, video content has become a valuable approach for marketers. It stands out as a differentiator and is an incredible personal impact on customers. Customers want to feel good about their choices and video marketing assist them in creating the feeling.

Why do you wait, create your explainer videos and promote your business with “Show, don’t tell” concept.

Do talk to us or text us a note about your next video requirement and we’ll be glad to help you.

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